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China Will Tighten Direct Sales Rules

Closer scrutiny of a $15 billion industry

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By: TOM BRANNA

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The direct selling business in China has doubled to nearly $15 billion since 2008, but with allegations of abuses by Nu Skin Enterprises, China  plans to tighten rules on how direct-sales companies train sales staff and introduce products. According to a Bloomberg report, China’s State Administration for Industry & Commerce is drafting rules that would regulate sales-force training, monitor marketing meetings and tighten application procedures when direct sellers seek to enter new region...

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